Ultimate design sin
This business, plus their designer & signwriter have committed the ultimate design sin.
Spelling mistakes do more than reflect poorly on your business... research suggests that a single spelling mistake can actually decrease sales. The bottom line is that incorrect spelling or grammar may make your business seem less credible or untrustworthy.
Here are a few tips to avoid spelling mistakes:
- Re-read everything, before you publish.
- Convey the importance of grammar and spelling to your staff.
- Always use the spellchecker.
- Always ask a colleague to spell and grammar check.
- Use a professional designer who will undoubtedly spellcheck (preferably manually).
- Professional signwriters should notice mistakes like that.
- If possible, use a professional copywriter or editor.
There are other mistakes which aren't circled... but what design mistakes are worse than this?
What do you think?
Desolie Page says:1 April 2012 at 3:07pm
I can't see the web address because of the wiper. I'm not going to spend time looking for that 'bookeeper'.
Creative Passion says:2 April 2012 at 8:52am
- Gold star for you Desolie. People are more likely to remember a domain name rather than a phone number (presuming it's short and it's the same as your business name). Even worse, I actually think that's an email address, which is concealed by the wiper.
- They have done two things right with the signage.
- The first two messages, "doing the books on the weekends", and "tired of manual data entry" are great emotive ways to encourage someone to use a bookkeeper.
- They've included their phone number as a (basic) call to action.
- "Innovative bookkeeper" is the largest thing on the sign! Seriously, who wants an innovative bookkeeper (which I note is different to an innovative accountant)?
Most people want someone who is accurate, timely, reasonably priced, pays attention to detail and doesn't get them in trouble with the tax office.
- The signage design could be improved in many ways. Most of all, isn't an incandescent light bulb old-fashioned and inefficient?
- Vehicle wraps or signage on the rear of your fleet (cars, utes, trucks etc) is a great way to get exposure... but not if it puts you, your staff or other people at risk.
- In particular, I'm talking about window signage. Make sure your signage company is up-to-date with legal requirements. Vehicle window signage is not the same as shop window signage! There are minimum visibility and minimum hole sizes (compulsory visibility holes in the actual sign).
- Ask the signwriter how their signage complies with these legal requirements. If they can't recite the specs off-by-heart (it's the same as window tinting) then seriously consider using someone else. Ask us to recommend someone when we design your signage.
- In addition, professional signwriters will recommend that you over-laminate the signage. This will make the water bead and stop water from gathering in the holes. It will also protect the signage from fading.
Jared Fossey says:2 April 2012 at 11:09am
Haha! Yes.. being "creative with numbers" generally alludes to tax evasion, or better still, fraud. Possibly not the right message to be sending.
Keith Matson says:2 April 2012 at 11:20am
Completely agree on innovative bookkeeper. That is why legislation was introduced to register bookkeepers who do BAS – 87% of all errors on BAS per ATO audit were the result of either self preparation or preparation by an unqualified bookkeeper.