Who owns copyright of my brand logo, graphics, copy and photos?
You need to ask your designer, photographer, copywriter and illustrator about copyright when they work for you.
Does copyright protect my logo, product name or business name?
Copyright is automatic in Australia, but it won’t always protect you. Copyright protects writing, music, still images, moving images, computer programs and recorded sounds... but this won’t stop someone from independently contriving the same/similar words or music or images.
Are your assets protected?