Design terminology
Symbols
- Intellectual property symbols
- Currency symbols
- Common punctuation symbols
- Common typography symbols
- Mathematical symbols
Special typography characters
- Special accent characters
- Ligatures (co-joined characters)
- Greek letters
Copywriting terminology
- Block quote
- Benefits
- Body copy
- Brand
- Brief
- Call out
- Call to action
- Citation
- Copyfitting
- Copy
- Copywriting
- Cross reference
- Deliverable
- Direct marketing
- Direct mail
- Dummy text
- Footer
- Full caps
- Gutter
- Hard copy
- Heading
- Headnote
- Index
- Legend
- Lowercase
- Mark up
- Numbered list
- Orphan
- Proof
- Proofread
- Reversed copy
- Rough
- Rule
- Sentence case
- Serial comma
- Sidebar
- Specs
- Stet
- Subhead
- Table of contents
- Tag line
- Target audience
- Teaser
- Title case
- Typo
- Unordered list
- Uppercase
- Unique selling proposition (USP)
- Widow
Design terminology
- Alias
- Alignment
- Antialias
- Author's alterations
- Gradient
- Mock-up
- Style sheet
- Vector
- White space
File formats
- Animated GIF
- GIF
- Flash
- JPG or JPEG
- PNG
Websites
- Alt tag
- Browser
- CSS
- Drop-down menu
- E-zine
- Flash
- Form
- HTML
- Hyperlink
- Hypertext
- Link building
- Keywords
- Off page optimisation
- On page optimisation
- Opt-in
- Metatags
- Mouseover
- Radio button
- Search engine
- Search engine optimisation (SEO)
- Sitemap
- Spider or robot
- Thread
- URL
Paper terminology
- Archival paper
- Cast-coated paper
- Coated paper
- Grain
- GSM
- Laser compatible or laser guaranteed
- Matte coated paper
- Recycled paper
- Uncoated paper
- Watermark
Printing terminology
- Accordion folding
- Against the grain
- Backing-up
- Binding (perfect, saddle stitching, burst binding)
- Bleed
- Blind embossing
- Choke
- CMYK
- Collate
- Colour bar
- Colour separations
- Comb binding
- Composite
- Cover stock
- Crop (image)
- Crop (paper)
- Crop marks
- Diecut
- Digital printing
- Dots per inch (DPI)
- Emboss
- Finished size
- Finishing
- Foil
- Four colour process
- French folding
- Full colour
- Gate fold
- Gloss finish
- Grain
- Hickey
- Imposition
- Laminate
- Leading
- Lines per inch
- Matte finish
- Opacity
- Overs
- Page count
- Proof
- Perfect binding
- PMS colour
- Process colour
- Ream
- Register
- Saddle stitch
- Score
- Screen printing
- Self-cover
- Show-through
- Spine
- Spot colour
- Spread (facing pages)
- Spread (ink spread)
- Stock
- Trapping
- Trim size
- UV coating
- Varnish
Font terminology
- Angle arc
- Apex
- Ascender
- Bar
- Beak terminal
- Crashing
- Descender
- Font styles
- Flag terminal
- Hairline
- Juncture
- Leading
- Long S
- Majuscule, uppercase or capital letters
- Minuscule, lowercase or small letters
- Tie
- Tittle
- Open counter
- Orphan
- Outstroke
- Overshoot
- Subscript
- Superscript
- Swung dash
- Tail
- Type design or typeface design
- Typefaces
- Typographer
- Typography
- Volume integral
- Web fonts
Font types
- Calligraphy fonts
- Script fonts
- Cursive fonts
- Serif fonts
- Venetian serif (sloping e-bar)
- Old Style serif (angled stress, oblique serif)
- Transitional serif (vertical stress, straight serif)
- Modern serif (abrupt contrast, straight serif)
- Slab serif
- Wedge serif
- Sans serif
- Decorative fonts
File formats
- CMYK
- JPG or JPEG
- PNG
- RGB
- TIFF
