Logo update Archives - Creative Passion https://www.creativepassion.com.au/category/logo-update/ Helping business grow through creative and strategic graphic design Thu, 19 Mar 2026 05:11:42 +0000 en-AU hourly 1 https://wordpress.org/?v=6.9.4 Asia Pacific Cities Summit logo https://www.creativepassion.com.au/asia-pacific-cities-summit-logo/ Fri, 05 Apr 2019 01:35:26 +0000 https://www.creativepassion.com.au/?p=1239 With the 2019 Asia Pacific Cities Summit just around the corner, we’re reminded of the brand’s heritage, and our proud involvement.  The Asia Pacific Cities Summit logo was originally designed by PROdesign (now Creative Passion) in 1997.  And while we haven’t had the pleasure of updating the brand for a decade or so, it is …

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]]> With the 2019 Asia Pacific Cities Summit just around the corner, we’re reminded of the brand’s heritage, and our proud involvement.  The Asia Pacific Cities Summit logo was originally designed by PROdesign (now Creative Passion) in 1997.  And while we haven’t had the pleasure of updating the brand for a decade or so, it is delightful seeing the logo evolve… while retaining the original intent.  This is another great example of the benefits of engaging a professional designer.  20+ years of graphic longevity is mighty impressive.

The origin of the APCS logo

Excerpt as published on apcsummit.org the website in 1999.

The Asia Pacific Cities Summit logo was created to capture the vision of cities with the courage to discuss, collaborate and plan the way forward for the people of Asia and the Pacific.

The logo represents the meeting of the cities and the culture joined by a common element – the peaceful wave of the Pacific Ocean.

The logo symbolises the importance of the cities which will participate in the APCS and unifies their goals of future growth, community development and prosperity.

Mr Robert Geddes, Managing Director of PROdesign, and his innovative design team, created the logo.

Need a logo with longevity and creative passion? Call 3366 8166 or contact us today to discuss your brand design.

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]]> Park First logo update https://www.creativepassion.com.au/park-first-logo-update/ Sun, 31 Jan 2016 23:59:56 +0000 https://www.creativepassion.com.au/?p=1222 18 years ago, we designed the logo for Park First Home Loans (1997) and we were thrilled to recently be asked to update it. This is another great example of a logo with quality origins. And it clearly demonstrates the benefits of using a professional designer. The logo still represents the freedom of owning your own …

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]]> 18 years ago, we designed the logo for Park First Home Loans (1997) and we were thrilled to recently be asked to update it. This is another great example of a logo with quality origins. And it clearly demonstrates the benefits of using a professional designer.

The logo still represents the freedom of owning your own home, the way that Park First make the process easy for their customers, and the way an independent mortgage broker frees you from the stranglehold of the big banks.

We decided that the existing brand equity was strong. So we refreshed the colours, modernised font and adjusted the scale of the elements, and this used the brilliance of the original design.

We’d love to help refresh your brand too. Call 3366 8166 or contact us today to re-energise your logo with creative passion.

 

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