The logo still represents the freedom of owning your own home, the way that Park First make the process easy for their customers, and the way an independent mortgage broker frees you from the stranglehold of the big banks.

We decided that the existing brand equity was strong. So we refreshed the colours, modernised font and adjusted the scale of the elements, and this used the brilliance of the original design.

We’d love to help refresh your brand too. Call 3366 8166 or contact us today to re-energise your logo with creative passion.

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The post Park First logo update appeared first on Creative Passion.

Ancillary signage

Security information, opening hours, parking and directional signage are all necessary evils. But make sure it’s properly installed and maintained – otherwise it can detract from your professional appearance.

Car park signage

If you own premises which include public areas like car parks, then you’re responsible for their upkeep. If the signs are faded or the reflectability of the signs at night means they can’t be seen, then you could be held liable.

And even if you’re a tenant, you could be held liable if you know of damaged signs, and don’t advise the landlord.

Poor sign content

I question the purpose of an email address on a retail shopfront (assuming that most people don’t ever email their local takeaway). A website address, on the other hand, would be practical. But in addition to this, it’s unprofessional if you don’t have your own domain name.

Consider your content carefully, because it reflects on your business.

Faded and peeling signage

It’s a fact of life that signage will eventually peel, fade and crack.

• Choosing a professional signage company helps your signage last longer and if the signs are exposed to direct sunlight you should ask for a written guarantee as professional signwriters and their vinyl or ink suppliers will specify a UV resistance period
• Cleaning and maintaining your signs helps them last longer and look better to your clients
• If there are signs of deterioration, contact your signwriter to repair or replace the signage

Handpainted signage

There’s absolutely nothing wrong with handpainted signage. In fact, there are some very talented and skilled traditional signwriters who do brilliant work. Having said that, it doesn’t excuse people from DIY signage.

It doesn’t matter how good your products or services are – this kind of signage will devalue your appeal and brand.

Signage opportunity

Every business has storage areas and functional needs. If it’s visible to your customers or prospects, then you need to consider whether it should be moved out of sight or covered with signage.

Obscured signage

Make sure you consider the long-term effectiveness of your signage. Check if it’s going to be obscured by vehicles, changing conditions or even vegetation. A bit of thought up-front might help to keep-down the cost of repairing or replacing ineffective signs.

Poorly designed signage

If your signage is unappealing, ineffective or not visible – then it’s a waste of your money and wasted opportunity. Professional graphic designers will help you to get the most out of your signs, including maximising brand awareness, engaging customers, practical considerations and getting customer attention.

In particular, lighting, contrast and visibility need to be taken into consideration. Especially if some customers could be colour-blind or sight-impaired.

Remove old signage

If you’re installing new signage, there’s nothing wrong with using existing substrates – as long as it’s done properly. Make sure your signwriter understands your requirements, and ask plenty of questions to ensure you get the desired result.

Signage maintenance

Make sure you maintain and repair dirty and damaged signage. Otherwise it reflects on your brand. You could even lose sales.

Signage with typo

Regardless of who designs, prints and installs your signage – make sure you proofread everything carefully.

Love your signage as much as your brand. Call 3366 8166 or contact us to refresh your signage and make your brand shine.

The post Your signage reflects your brand appeared first on Creative Passion.