Love your logo design.
A distinctive logo instantly communicates who you are and why you’re different — helping customers remember you and trust you.
You need a logo that’s unique, memorable and strategically designed to stand out from competitors — the cornerstone of your brand that connects with your audience wherever it appears.
Call 3366 8166 or contact us today, and you’ll love the difference great logo design makes.
What’s the purpose of logo design?
Your logo is often the first visual connection people have with your brand — whether that brand represents a business, organisation, product or initiative.
It’s the image they remember and the symbol they associate with your values, reliability and personality.
Updating your logo
A well-planned logo update can strengthen your brand’s reputation, or signal a new direction.
Sometimes a complete redesign makes sense — especially if you’re repositioning, launching a new product, or expanding into a new market.
But if you already have valuable brand recognition, keeping familiar elements can preserve that connection while refreshing your look.
We’ll help you decide which design features to keep, which to evolve, and how to achieve the right balance between continuity and innovation.
What to look for in logo design?
It’s vital that your designer creates a logo that achieves a range of important objectives — one that is:
- Attractive to your audience
- Representative of your values, purpose and style
- Engaging and memorable
- Legible at every size — from signage to favicon
- Professional and credible
- Applied consistently to strengthen recognition
- Able to integrate seamlessly with your wider visual identity
- Unique and clearly distinguishable from others, including trademarks
What’s the difference between a logo, trade mark, brand and a corporate identity?
Understanding these terms helps you protect and manage your image more effectively.
- Your logo is the graphic symbol that often includes your organisation, product or service name
- Your registered trade mark gives you legal ownership and exclusive use of specific words, names, symbols, sounds, and/or colours — [click here] for more information on trademarks and intellectual property
- Your brand is the emotion or feeling people have toward your organisation — it’s defined by them
- Your visual identity, messaging and customer experience must stay consistent to reflect your brand promise
- Your organisation name, logo, typefaces, colours, tagline and associated graphics should all work together consistently to form your corporate identity
Do I need my logo in vector format?
Yes – always. Vector logos keep your brand sharp, clear and professional at any size.
If your logo has been created by a professional designer, it will be a vector image – made of digital points, lines and fills that allow infinite scaling without quality loss.
This “native artwork” is usually in Encapsulated Postscript (EPS) or Adobe Illustrator (AI) format – the standard required by printers, signwriters and publishers.
Although a PDF can contain vector data, it can also be rasterised. Similarly, a raster image can be saved in a vector format – but that doesn’t make it one.
The bottom line: a professional designer ensures you receive the correct master files for every use.
Do I need my logo in raster format?
Yes, you’ll likely need rasterised logo files for everyday applications like Word, Excel, Powerpoint, email templates and invoices.
Raster images are created by scanners, digital cameras or software which convert vector to raster (pixelated) formats. The most common raster formats are JPEG, GIF and PNG.
The main limitation is size: if a raster image is saved at 300 px wide and printed at 300 dpi, the best quality is achieved at only 1 inch wide.
That’s why it’s essential to have both vector and raster versions – each optimised for their purpose.
Here’s more information about the difference between vector and raster artwork.