Design BLOG

Our blog shares design technique insights, and aims to encourage discussion around design trends and branding issues. We hope you'll appreciate our inspiring and interesting facts about graphic design, packaging, websites, logos, social media and trademarks... or your money back. We hope you love our blog and look forward to your input.

A few years ago Google announced that sites which use Secure Socket Layer (SSL) encryption will rank higher in their search algorithms. But there are other reasons you should consider getting a certificate.

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If you have a registered trademark (word and/or image) then it is protected for 10 years here in Australia and can be renewed… but your responsibility doesn’t end at registration. Here are some tips and examples.

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Most people take it for granted, but the selection of fonts is something professional designers take seriously. Font mistakes can have catastrophic backlash.

Fancy having to recall, reprint, repackage & resupply your products?

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Here in Australia, the most common barcode type used by retailers is GS1 (which was previously called EAN-13).

There is no truth to the wives tale, that barcode numbers in Australia include the country of origin.

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Need to incorporate barcodes on your packaging? Here are answers to frequently asked questions about point-of-sale barcodes.

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How many problems can you see with this one packaging snapshot?

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New systems, methods and products are being developed by packaging companies, which make packs safer, more environmentally friendly, stronger, more hygienic and more cost-effective (amongst other things).

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Packaging needs to visually represent your brand professionally and consistently… and it needs to appeal to your target market too. But something which is just as important are the practical aspects of packaging design.

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If you have a retail shopfront, business premises and branded vehicles, then you should seriously consider your business signage and how it portrays your brand.

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It’s vital that you tailor promotions to leverage customer motives. Their motives will get their attention, and encourage them to buy.

Let’s forget about design, and just concentrate on the message on the sign below for a minute…

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