Design BLOG

Our blog shares design technique insights, and aims to encourage discussion around design trends and branding issues. We hope you'll appreciate our inspiring and interesting facts about graphic design, packaging, websites, logos, social media and trademarks... or your money back. We hope you love our blog and look forward to your input.

I often get asked to explain the difference between websites created with builders and custom-built WordPress sites… so here’s a basic explanation. The benefit of...

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With the 2019 Asia Pacific Cities Summit just around the corner, we’re reminded of the brand’s heritage, and our proud involvement.  The Asia Pacific Cities...

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The revised Therapeutic Goods Advertising Code governs what you may say, what you must say and whom you're allowed to target in advertising.

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If you haven't heard, WordPress has recently released the most significant change to its editing interface in years. We agree the new editor interface will...

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A few years ago Google announced that sites which use Secure Socket Layer (SSL) encryption will rank higher in their search algorithms. But there are...

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18 years ago, we designed the logo for Park First Home Loans (1997) and we were thrilled to recently be asked to update it.  This...

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If you have a registered trademark (word and/or image) then it is protected for 10 years here in Australia and can be renewed... but your...

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Most people take it for granted, but the selection of fonts is something professional designers take seriously. Font mistakes can have catastrophic backlash. Fancy having...

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Here in Australia, the most common barcode type used by retailers is GS1 (which was previously called EAN-13). There is no truth to the wives...

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Need to incorporate barcodes on your packaging? Here are answers to frequently asked questions about point-of-sale barcodes.

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How many problems can you see with this one packaging snapshot?

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New systems, methods and products are being developed by packaging companies, which make packs safer, more environmentally friendly, stronger, more hygienic and more cost-effective (amongst...

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Packaging needs to visually represent your brand professionally and consistently... and it needs to appeal to your target market too. But something which is just...

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If you have a retail shopfront, business premises and branded vehicles, then you should seriously consider your business signage and how it portrays your brand.

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It's vital that you tailor promotions to leverage customer motives. Their motives will get their attention, and encourage them to buy. Let's forget about design,...

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If someone copies your material, how will you know? Depending on your industry and competitors, you might be able to monitor some of them... but...

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We're frequently asked by clients to provide a copy of their logo in JPG format and our response is typically "exactly where's the logo being...

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Here are a few tips to make your invoices ATO compliant.

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First of all, the headline isn't "Facebook is useless". Instead it's using the phrase "Like us” or “Find us on Facebook" which is frequently used...

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