Don’t lose your trademark
If you have a registered trademark (word and/or image) then it is protected for 10 years here in Australia and can be renewed – but your responsibility doesn’t end at registration. Here are some tips and examples.
The term “trampoline” is now a generic term which anyone can use.
Make sure you keep using it
Simply registering a trademark isn’t enough. At any stage a third party (and that means anyone) can apply to have your trademark deregistered on the grounds of non-use.
And simply using it (for instance if it’s your logo or brand name) isn’t enough either. If someone applies for your trademark to be removed on the grounds of non-use, then you need to be able to provide sufficient evidence of usage. So it’s good practice as part of your every day duties, to keep copies of details such as advertisements, photos of signage or packaging, invoices and other documentation.
Learn more about non-use in this explanation about trademark non-use provided by IP Australia.
Avoid genericisation
Over the years, some well-known companies have either not protected their property or have lost trademark protection. Classic ones include Aspirin, Escalator, Kerosene and Thermos.
You need to ensure that your trademark is considered as a trademark, and not made generic by a court. Make sure you contact a trademark attorney if you want to know how to defend against this*.
Here’s a great article with examples of trademarks lost by genericisation.
Abandoned or improper trademarks
Obviously if you neglect to renew or decide not to renew a trademark, then others can use it.
Probably the most famous is “App Store”, which was originally registered by Apple. They abandoned trademark after a court battle with Amazon.
Keep your details up to date
Make sure your contact details are always kept up to date (you can easily check by searching for your trademarks on the ATMS search).
- If someone attempts to register a trademark similar to yours, you may be contacted by IP Australia and if you don’t reply you could lose the opportunity to defend your trademark
- If your details aren’t correct you will miss receiving renewal reminders every 10 years
- If someone lodges court action against your trademark, and your contact details aren’t correct, you might lose the opportunity to protect your trademark
Make sure noone else is using your trademark
If you own a trademark, then you can decide who uses it.
- If you notice someone using it (or something similar) without your permission, then seek legal advice* immediately
- You can search IP Australia’s ATMS search yourself but because it’s difficult to do this regularly and easy to miss something it’s best to use a trademark attorney to actively monitor it for you
- Free online tools such as Google Alerts can track use of words and phrases but they don’t monitor trademarks with visual elements so it’s not a catch-all and for complete coverage you can use official trademark monitoring services
- Keep an eye on your competitors’ printed and online material
Use the ® registered trademark symbol
One of the best ways to publicly display your rights is to use the ® (registered trademark) symbol wherever you use it. It’s not compulsory, but it’s good practice. Here’s more information about the how to use the ™ (trademark) and ® (registered trademark) symbols.
Love your brand? Let’s make sure you own it.
If you think your trademark isn’t protected or is in danger of being lost, give us a call and we’ll recommend a local trademark attorney we know and trust.
Call 3366 8166 or contact us today for strategic design and trademark advice.